Spotted Cow: The Beer That Got Big by Staying Home
How saying no to 49 states made Spotted Cow a Wisconsin legend.
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Ries is Positioning
The Pioneers of Positioning welcome you into our club. Sharing all the tools in the RIES Positioning Toolbox to help you build a brand worth fighting for.
Recommendations
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Christopher Lochhead🏴☠️
Angela Burk
Guy Kawasaki
Category Pirates 🏴☠️
Mack Collier
Books
The Strategic Enemy
Pre-Order Now on Amazon
Positioning
20th Anniversay Edition
22 Immutable Laws of Branding
How to Build a World-Class Brand
22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Visual Hammer
Nail your Brand in the Mind with Emotional Power
Battlecry
Winning the Battle with a Slogan that Kills
Fall of Advertising & the Rise of PR
PR is the Sun. Advertising is the Wind.
Origin of Brands
Laws of Category Innovation
War in the Boardroom
Management vs Marketing
VIDEOS
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