Nike Picked the Wrong Enemy
Positioning snafu wasn't tolerated
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Ries is Positioning
The Pioneers of Positioning welcome you into our club. Sharing all the tools in the RIES Positioning Toolbox to help you build a brand worth fighting for.
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Christopher Lochhead🏴☠️
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Angela Burk
Gina Clementi, Goodstory
Books
The Strategic Enemy
Pre-Order Now on Amazon
Positioning
20th Anniversay Edition
22 Immutable Laws of Branding
How to Build a World-Class Brand
22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Visual Hammer
Nail your Brand in the Mind with Emotional Power
Battlecry
Winning the Battle with a Slogan that Kills
Fall of Advertising & the Rise of PR
PR is the Sun. Advertising is the Wind.
Origin of Brands
Laws of Category Innovation
War in the Boardroom
Management vs Marketing
VIDEOS
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