She Washed Him Out in 1949. Suave Bottled It Brilliantly in 2026.
The shower. The breakup. The $5 body wash. The Strategic Enemy in action.
Recent posts
Ries is Positioning
The Pioneers of Positioning welcome you into our club. Sharing all the tools in the RIES Positioning Toolbox to help you build a brand worth fighting for.
Recommendations
Mack Collier
Christopher Lochhead🏴☠️
Guy Kawasaki
Gina Clementi, Goodstory
Category Pirates 🏴☠️
Books
The Strategic Enemy
Pre-Order Now on Amazon
Positioning
20th Anniversay Edition
22 Immutable Laws of Branding
How to Build a World-Class Brand
22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Visual Hammer
Nail your Brand in the Mind with Emotional Power
Battlecry
Winning the Battle with a Slogan that Kills
Fall of Advertising & the Rise of PR
PR is the Sun. Advertising is the Wind.
Origin of Brands
Laws of Category Innovation
War in the Boardroom
Management vs Marketing
VIDEOS
Subscribe to RIES is POSITIONING, the No.1 Authority in Positioning Strategy. Join our tribe of Positioning lovers and get access to the latest Positioning news, articles and insights!