Welcome to Ries is Positioning — the secret HQ where positioning geeks and brand rebels gather to crack open and explore all the tools in our Positioning Toolbox.

If you think “owning a word in the mind” sounds like a marketing mic drop, you’re in the right place—you’ve found your people.

We break down brand battles, expose marketing myths, and prove why having a worthy strategic enemy isn’t just drama — it’s your brand’s secret weapon.

If you want surface-level “inspirational quotes” and fluff, go somewhere else. Here, we get real, get smart, and yes, occasionally roast a misguided brand or two.

Ready to join our Positioning Posse? To geek out, sharpen your strategy, and leave your competition eating dust?

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