Strategic Enemy Goodie Bag

We celebrated the launch of my new book in style! See the brands in the goodie bag that leverage the power of a Strategic Enemy.

20 hrs ago • 

Laura Ries

3

September 2025

Laura Gets a Special Hotline Call After Epic Week in NYC

The Strategic Enemy has arrived!

Sep 19 • 

Laura Ries

7

1:04

The Strategic Enemy is Here

I am in New York City for the release of my new book

Sep 17 • 

Team Ries

5

1:50

Stop Being so Nice!

How Brands Win by Identifying a Strategic Enemy

Sep 8 • 

Laura Ries

6

4

1:17

August 2025

Cracker Barrel Caves

A visual hammer is a powerful positioning tool, if you have one don't ditch it!

Aug 26 • 

Laura Ries

6

1

1:13

Cracker Barrel calls the Positioning Hotline

The redesign chases modernity instead of owning timelessness. I give them a better road map to follow that doubles down on what they stand for.

Aug 21 • 

Laura Ries

10

2

3:18

Smoothie King calls the Positioning Hotline

Watch now | Laura Ries answers the call on positioning.

Aug 14 • 

Laura Ries

3

2:10

Marketing Stunts Aren’t Strategy

Smoothie King is the latest collaboration causality

Aug 12 • 

Laura Ries

7

2

American Eagle calls the Positioning Hotline

Laura Ries answers the call on positioning.

Aug 4 • 

Laura Ries

6

2

2:55

July 2025

You are in! Let's talk Positioning

Welcome to the RIES is Positioning Newsletter

Jul 31 • 

Laura Ries

7

3

Airbnb Calls the Positioning Hotline

Laura Ries answers the call to help companies with Positioning

Jul 28 • 

Laura Ries

1

1:55

Contrast Creates Clarity

Positioning in Practice: Why Our Brains Love an Enemy

Jul 28 • 

Laura Ries

1