Spotted Cow: The Beer That Got Big by Staying Home

How saying no to 49 states made Spotted Cow a Wisconsin legend.

11 hrs ago • Laura Ries

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August 2026

Hello Burger King! You’re #2 Again.

The one thing to be king. Your anchor.

Aug 27 • Laura Ries

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2:31

Hello PlayStation. You’re killing discs?

The positioning hotline is ringing, Laura takes the call.

Aug 24 • Laura Ries

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3:37

July 2026

Hello KFC! Do I like your new logo?

Everyone's debating the font. Wrong debate.

Jul 17 • Laura Ries

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2:58

Hello, Graduate! Sorry, Your Diploma Doesn't Come with Positioning.

Laura was recently on the campus of Stanford and took the call from a recent graduate who had the grades, just not the Positioning.

Jul 8 • Laura Ries

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June 2026

Levi's Calls the Positioning Hotline | World Cup Edition

When you have a visual hammer and a brand anchored in the mind, fans defend it before you even ask them to.

Jun 29 • Laura Ries

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2:29

What Is Positioning?

My subscribers know. Most marketers out there don't have a clue.

Jun 3 • Laura Ries

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April 2026

Nike Picked the Wrong Enemy

Positioning snafu wasn't tolerated

Apr 19 • Laura Ries

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Al Ries: A Forever Stamp

2026 marks 100 years since Al Ries was born. His ideas aren't history. They're the battle plan every marketer still needs.

Apr 16 • Laura Ries

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She Washed Him Out in 1949. Suave Bottled It Brilliantly in 2026.

The shower. The breakup. The $5 body wash. The Strategic Enemy in action.

Apr 9 • Laura Ries

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February 2026

New Hotline Call: What Is a Strategic Enemy?

The Positioning Hotline Rings in the Year of the Horse with a Chinese Example Worth Hearing About

Feb 20 • Laura Ries

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4:50

48 Super Bowls of Clydesdales: Consistency Beats Clever

Visual hammers compound. Strategic enemies differentiate. Everything else wastes money.

Feb 9 • Laura Ries

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