Archive - Ries is Positioning

Cracker Barrel calls the Positioning Hotline

The redesign chases modernity instead of owning timelessness. I give them a better road map to follow that doubles down on what they stand for.

Aug 21 •

3:18

Smoothie King calls the Positioning Hotline

Watch now | Laura Ries answers the call on positioning.

Aug 14 •

2:10

Marketing Stunts Aren’t Strategy

Smoothie King is the latest collaboration causality

Aug 12 •

American Eagle calls the Positioning Hotline

Laura Ries answers the call on positioning.

Aug 4 •

2:55

July 2025

You are in! Let's talk Positioning

Welcome to the RIES is Positioning Newsletter

Jul 31 •

Airbnb Calls the Positioning Hotline

Laura Ries answers the call to help companies with Positioning

Jul 28 •

1:55

Contrast Creates Clarity

Positioning in Practice: Why Our Brains Love an Enemy

Jul 28 •

Coca-Cola Calls the Positioning Hotline

Laura Ries answers the call to help companies with positioning

Jul 23 •

1:58

The Positioning Hotline is Open! Pepsi Calls in.

Laura answers the call from today's biggest companies on their positioning problems.

Jul 22 •

1:41

Positioning vs Penetration: Why Byron Sharp Is the Strategic Enemy of Brand Building

Sharp wants you to forget everything you know about differentiation. Here’s why you shouldn’t.

Jul 19 •

The Strategic Enemy

How to Build & Positiong a Brand Worth Fighting For - New Book by Laura Ries published by Wiley coming soon!

Jul 18 •

2:39

RIES is Positioning

A substack community for positioning lovers

Jul 18 •

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