Happy Al Ries Day!

On Al's 99th birthday we celebrate his legacy.

Nov 14 • 

Laura Ries

6

4

The Strategic Enemy goes global

From NYC to Manila I'm out teaching the world about the strategic enemy

Nov 13 • 

Laura Ries

5

2

October 2025

Friend.com Made Real Friends the Enemy. And the Humans Fought Back.

Why not just any Enemy will do. The 4 tests every Strategic Enemy must pass.

Oct 24 • 

Laura Ries

6

1

1

3:23

Lululemon Calls the Positioning Hotline

Founder Chip Wilson's full-page ad the WSJ says the brand has lost focus - I think he is right.

Oct 15 • 

Laura Ries

3

2

2:55

Strategic Enemy Goodie Bag

We celebrated the launch of my new book in style! See the brands in the goodie bag that leverage the power of a Strategic Enemy.

Oct 9 • 

Laura Ries

6

1

September 2025

Laura Gets a Special Hotline Call After Epic Week in NYC

The Strategic Enemy has arrived!

Sep 19 • 

Laura Ries

8

1:04

The Strategic Enemy is Here

I am in New York City for the release of my new book

Sep 17 • 

Team Ries

7

1

1:50

Stop Being so Nice!

How Brands Win by Identifying a Strategic Enemy

Sep 8 • 

Laura Ries

9

4

2

1:17

August 2025

Cracker Barrel Caves

A visual hammer is a powerful positioning tool, if you have one don't ditch it!

Aug 26 • 

Laura Ries

6

1

3

1:13

Cracker Barrel calls the Positioning Hotline

The redesign chases modernity instead of owning timelessness. I give them a better road map to follow that doubles down on what they stand for.

Aug 21 • 

Laura Ries

10

2

1

3:18

Smoothie King calls the Positioning Hotline

Watch now | Laura Ries answers the call on positioning.

Aug 14 • 

Laura Ries

3

2:10

Marketing Stunts Aren’t Strategy

Smoothie King is the latest collaboration causality

Aug 12 • 

Laura Ries

7

2

1