Hello PlayStation. You’re killing discs?

The positioning hotline is ringing, Laura takes the call.

Aug 24 • Laura Ries

5

3:37

July 2026

Hello KFC! Do I like your new logo?

Everyone's debating the font. Wrong debate.

Jul 17 • Laura Ries

1

2:58

Hello, Graduate! Sorry, Your Diploma Doesn't Come with Positioning.

Laura was recently on the campus of Stanford and took the call from a recent graduate who had the grades, just not the Positioning.

Jul 8 • Laura Ries

3

1

June 2026

Levi's Calls the Positioning Hotline | World Cup Edition

When you have a visual hammer and a brand anchored in the mind, fans defend it before you even ask them to.

Jun 29 • Laura Ries

4

2:29

What Is Positioning?

My subscribers know. Most marketers out there don't have a clue.

Jun 3 • Laura Ries

11

1

April 2026

Nike Picked the Wrong Enemy

Positioning snafu wasn't tolerated

Apr 19 • Laura Ries

5

2

Al Ries: A Forever Stamp

2026 marks 100 years since Al Ries was born. His ideas aren't history. They're the battle plan every marketer still needs.

Apr 16 • Laura Ries

11

3

1

She Washed Him Out in 1949. Suave Bottled It Brilliantly in 2026.

The shower. The breakup. The $5 body wash. The Strategic Enemy in action.

Apr 9 • Laura Ries

2

1

February 2026

New Hotline Call: What Is a Strategic Enemy?

The Positioning Hotline Rings in the Year of the Horse with a Chinese Example Worth Hearing About

Feb 20 • Laura Ries

4

4:50

48 Super Bowls of Clydesdales: Consistency Beats Clever

Visual hammers compound. Strategic enemies differentiate. Everything else wastes money.

Feb 9 • Laura Ries

3

3

1

January 2026

Hello, Ford! The F-150 Lightning was not a Model T Moment.

The red Positioning Hotline phone travels with me everywhere. Ford called while I was in Shanghai.

Jan 12 • Laura Ries

8

2

1

2:34

December 2025

Santa’s Secret? Positioning.

How a red suit and the perfect strategy enemy made him the most recognizable brand on Earth.

Dec 8, 2025 • Laura Ries

4

1

1