Santa’s Secret? Positioning.

How a red suit and the perfect strategy enemy made him the most recognizable brand on Earth.

Dec 8, 2025 • Laura Ries

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November 2025

Happy Al Ries Day!

On Al's 99th birthday we celebrate his legacy.

Nov 14, 2025 • Laura Ries

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The Strategic Enemy goes global

From NYC to Manila I'm out teaching the world about the strategic enemy

Nov 13, 2025 • Laura Ries

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October 2025

Friend.com Made Real Friends the Enemy. And the Humans Fought Back.

Why not just any Enemy will do. The 4 tests every Strategic Enemy must pass.

Oct 24, 2025 • Laura Ries

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3:23

Lululemon Calls the Positioning Hotline

Founder Chip Wilson's full-page ad the WSJ says the brand has lost focus - I think he is right.

Oct 15, 2025 • Laura Ries

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Strategic Enemy Goodie Bag

We celebrated the launch of my new book in style! See the brands in the goodie bag that leverage the power of a Strategic Enemy.

Oct 9, 2025 • Laura Ries

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September 2025

Laura Gets a Special Hotline Call After Epic Week in NYC

The Strategic Enemy has arrived!

Sep 19, 2025 • Laura Ries

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The Strategic Enemy is Here

I am in New York City for the release of my new book

Sep 17, 2025 • Team Ries

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1:50

Stop Being so Nice!

How Brands Win by Identifying a Strategic Enemy

Sep 8, 2025 • Laura Ries

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1:17

August 2025

Cracker Barrel Caves

A visual hammer is a powerful positioning tool, if you have one don't ditch it!

Aug 26, 2025 • Laura Ries

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1:13

Cracker Barrel calls the Positioning Hotline

The redesign chases modernity instead of owning timelessness. I give them a better road map to follow that doubles down on what they stand for.

Aug 21, 2025 • Laura Ries

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3:18

Smoothie King calls the Positioning Hotline

Watch now | Laura Ries answers the call on positioning.

Aug 14, 2025 • Laura Ries

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