GOODSTORY is a field guide to brand archaeology: uncovering the stories, beliefs, cultural tensions, and human truths beneath brands and translating them into ideas that drive growth and connection.

Musing for entrepreneurs, marketing leaders, creators & category designers with a different mind.

Become remarkable. Podcast interviews, essays, how-tos, and lessons from my work at Apple, Canva, Google, Wikipedia and Mercedes plus interviews of remarkable people such as Jane Goodall, Woz, Carol Dweck, Seth Godin, and Bob Cialdini.

The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, and Bri Clark

Strategic direction for creators looking to improve subscriber engagement, acquisition and retention.