Ries is Positioning

Ries is Positioning

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Lululemon Calls the Positioning Hotline
Founder Chip Wilson's full-page ad the WSJ says the brand has lost focus - I think he is right.
 • Laura Ries
2:55
Laura Gets a Special Hotline Call After Epic Week in NYC
The Strategic Enemy has arrived!
 • Laura Ries
1:04
The Strategic Enemy is Here
I am in New York City for the release of my new book
 • Team Ries
1:50
Stop Being so Nice!
How Brands Win by Identifying a Strategic Enemy
 • Laura Ries
1:17
Cracker Barrel Caves
A visual hammer is a powerful positioning tool, if you have one don't ditch it!
 • Laura Ries
1:13
Cracker Barrel calls the Positioning Hotline
The redesign chases modernity instead of owning timelessness. I give them a better road map to follow that doubles down on what they stand for.
 • Laura Ries
3:18
Smoothie King calls the Positioning Hotline
Watch now | Laura Ries answers the call on positioning.
 • Laura Ries
2:10
Airbnb Calls the Positioning Hotline
Laura Ries answers the call to help companies with Positioning
 • Laura Ries
1:55
Coca-Cola Calls the Positioning Hotline
Laura Ries answers the call to help companies with positioning
 • Laura Ries
1:58
The Positioning Hotline is Open! Pepsi Calls in.
Laura answers the call from today's biggest companies on their positioning problems.
 • Laura Ries
1:41
The Strategic Enemy
How to Build & Positiong a Brand Worth Fighting For - New Book by Laura Ries published by Wiley coming soon!
 • Laura Ries
2:39
Strategic Enemy Sneak Peek
Laura reveals the secrets in her new book.
 • Laura Ries and Team Ries
2:00
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