VIDEOS

Cracker Barrel calls the Positioning Hotline

The redesign chases modernity instead of owning timelessness. I give them a better road map to follow that doubles down on what they stand for.

Aug 21 •

3:18

Smoothie King calls the Positioning Hotline

Watch now | Laura Ries answers the call on positioning.

Aug 14 •

2:10

Airbnb Calls the Positioning Hotline

Laura Ries answers the call to help companies with Positioning

Jul 28 •

1:55

Coca-Cola Calls the Positioning Hotline

Laura Ries answers the call to help companies with positioning

Jul 23 •

1:58

The Positioning Hotline is Open! Pepsi Calls in.

Laura answers the call from today's biggest companies on their positioning problems.

Jul 22 •

1:41

The Strategic Enemy

How to Build & Positiong a Brand Worth Fighting For - New Book by Laura Ries published by Wiley coming soon!

Jul 18 •

2:39

Strategic Enemy Sneak Peek

Laura reveals the secrets in her new book.

Jul 16 •

and

2:00

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts