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Smoothie King calls the Positioning Hotline

Laura Ries answers the call on positioning.

Watch the call for my advice!


If you like it my video - please share with a positioning friend.

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And read more here from Tuesday’s post.

Marketing Stunts Aren’t Strategy

·
Aug 12
Marketing Stunts Aren’t Strategy

Smoothie King spent years rebuilding their reputation as the healthy smoothie brand. Which is why I can’t believe what they are whipping up this month.

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