Ries is Positioning

Ries is Positioning

Marketing Stunts Aren’t Strategy

Smoothie King is the latest collaboration causality

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Laura Ries
Aug 12, 2025
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Smoothie King spent years rebuilding their reputation as the healthy smoothie brand. Which is why I can’t believe what they are whipping up this month.

A Heinz KETCHUP Smoothie?!?

Simply irresitible?!…

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