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Airbnb Calls the Positioning Hotline

Laura Ries answers the call to help companies with Positioning
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Airbnb co-founder and CEO Brian Chesky said Airbnb should be An Everything App for Everyday Life?!

What is wrong with being the best alternative to staying in a hotel?

Does anybody want an everything app?

While everybody points to Amazon. It is the exception not the rule.

The grass always looks greener to expand. But the reality is usually thornier.

It results in a loss of focus and diminishes the time and resources spent supporting your main business.

Airbnb has many enemies gunning for it. They are wise not to forget the anchor. Don’t get distracted by a few massages, photos and football clinics with Patrick Mahomes. Get more people to do Airbnb instead of a hotel.

Wall Street Journal, July 26, 2025 by David Wainer.

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