A year of writing, a lifetime of insights - my new book is finally out! I am so thrilled to share it with the world.
Positioning is a strategy to deal with the mind, and the mind craves simplicity, clarity and contrast. Vagueness won't cut it in today's over-communicated marketplace. Successful positioning strategies create clear distinctions in the mind of the consumer.
Positioning against a strategic enemy makes your position not just sharper and more memorable — it energizes and motivates consumers to rally for your cause.
Having a strategic enemy isn't about creating artificial conflict or claiming your brand is right while the enemy is wrong. The enemy is about acknowledging a fundamental truth: consumers are making choices whether you like it or not. Your job is to set up that choice so it's clear, simple and easy to make.
The books are arriving around the world!!! I can’t wait for you all to dive into your copy of The Strategic Enemy!
There is more to talk about and cases to discuss. Stay Tuned! So much more to come.
Listen to Laura discuss the Strategic Enemy
Remarkable People Podcast with Guy Kawasaki
The Non-Obvious Show with Rohit Bhargava
Problem Solvers with Jason Feifer, Editor Entrepreneur
Follow Your Different with Christopher Lochhead
Strategic Enemy in the News
Check out my article in Entrepreneur Magazine
Help Me Spread the Word on the New Book!
Post an Amazon Review
Post a Photo of the Book on Amazon & your Social Media! Tag me and #strategicenemy
While I am so thrilled to share this book with the world, there is one very special person I wish was here too. I dedicated by second copy to my father the only and only Al Ries. I know he is proud.
