So great industry heavyweights like you are joining Substack. Positioning is, and will remain, the most analytically sound approach to brand strategy.
This made me laugh (because it’s so true): “They may have a positioning statement written down in a brand book or marketing plan that goes something like this: we sell a wide variety of great products, with excellent service at reasonable prices.”
We spend so much time trying to outshine our competitors when we should be outpositioning them in the customer’s mind. Clever Laura.
Congrats on your first article !!!!
Thanks Neela! 🥰
So great industry heavyweights like you are joining Substack. Positioning is, and will remain, the most analytically sound approach to brand strategy.
This made me laugh (because it’s so true): “They may have a positioning statement written down in a brand book or marketing plan that goes something like this: we sell a wide variety of great products, with excellent service at reasonable prices.”
Congratulations on your first article, Laura.
Thanks! So excited to be here.