Ries and Trout changed my life forever. The education I received from these two tians of Marketing Strategy was more important than my Babson MBA: In a world overrun by AI driven slop - cutting through with their ideas is more important than ever.
The more noise, the more positioning matters. Al and Jack invented positioning because advertising created too much clutter. Ai just made that problem ten times worse. Same disease. Same cure. Positioning.
Oh, Sister, you are the one to carry this immense message forward into the next generation with HIS stamp on it. It both lovingly commemorates and crisply communicates. Brilliant. He'd be so proud.
Envelopes can carry all kinds of complicated messages on the inside; the stamp is the idea that holds it together.
Ries and Trout changed my life forever. The education I received from these two tians of Marketing Strategy was more important than my Babson MBA: In a world overrun by AI driven slop - cutting through with their ideas is more important than ever.
The more noise, the more positioning matters. Al and Jack invented positioning because advertising created too much clutter. Ai just made that problem ten times worse. Same disease. Same cure. Positioning.
Oh, Sister, you are the one to carry this immense message forward into the next generation with HIS stamp on it. It both lovingly commemorates and crisply communicates. Brilliant. He'd be so proud.
Envelopes can carry all kinds of complicated messages on the inside; the stamp is the idea that holds it together.
Brilliant on so many levels. 👏